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Cursivo - Intelligent CRM for Car Rental Businesses

A comprehensive management system: from sales funnel optimization to fleet profitability analytics.

Role Product Manager / AI Architect
Timeline Active Development / Scaling
Key Impact Shortened deal cycle and implemented AI profitability insights

Cursivo: Professional Fleet Management Ecosystem

Upcoming Launch

Launching In

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Cursivo is a platform that transforms fragmented rental operations into a predictable and scalable business. We focused on making AI a practical tool for owners: from lead qualification in the funnel to tracking the ROI of every single vehicle.

🔴 The Problem

Without end-to-end analytics, rental businesses often run “blind”:

  1. Lead Leakage: It’s unclear at which stage customers drop off or how efficiently the team is performing.
  2. Risk Assessment: Reliable and fast customer screening is difficult to achieve manually.
  3. Hidden Costs: Tracking the real-time profitability of individual vehicles, considering all variable costs, is a significant challenge.

⚡️ The Solution: Intelligent Yield Management

1. Sales Funnel Analytics

The system tracks the customer’s journey from the first touchpoint to the closed deal. AI analyzes response times (Time-to-Reply) and identifies bottlenecks where the business is losing potential revenue.

2. Fleet Profitability Insights

[Placeholder for screenshot: Profitability graph for a specific vehicle] We implemented real-time profitability tracking. The system shows the net income for each vehicle, accounting for seasonal trends and operational costs.

3. AI Profit Advisor

Instead of static reports, Cursivo provides actionable business insights:

  • “This vehicle has been idle for over 3 days. Recommended price reduction: 10%.”
  • “The profitability of this model is declining. Optimal time to phase it out: next month.”
  • “Manager A’s lead processing efficiency is 40% higher than the team average.”

⏱ Saving Resources

We replaced bulky Excel sheets with a unified interface. The deal cycle is shortened because all critical data - from documents to scoring results - is available instantly. The team can focus on customer service rather than manual data entry.

🛠 Tech Stack

  • Next.js (App Router) - for a fast and responsive user experience.
  • Prisma + PostgreSQL - a robust architecture for data management.
  • OpenAI API - for lead data analysis and business insight generation.
  • Linear - for streamlined feature management and development.

🚀 Current Status: Getting Ready for Launch

The project has moved beyond the MVP stage and is preparing for a public release. You can explore the product at cursivo.xyz.


Product Vision: In the modern rental market, the winner isn’t the one with the most cars, but the one who makes informed decisions the fastest. Cursivo turns data into profit by empowering those decisions.